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5 Oct 2013, 4:00 am by Bill Marler
The Canadian Food Inspection Agency (CFIA) and Direct Plus Food Group, a division of Premium Brands Operating Limited Partnership, are warning the public not to consume the Grimm’s Fine Foods brand Pizza Pack described below because it may be contaminated with Listeria monocytogenes. [read post]
26 Apr 2010, 8:25 pm
And if your business does not have the resources to hire a branding and identity firm for the entire project, consider getting limited support for key benchmarks in the process. [read post]
25 May 2016, 8:10 am
 Interested in the limits of parallel importation? [read post]
26 Aug 2016, 4:14 am
Changing, or maintaining, one’s brand name; changing, or maintaining, one’s mission statement, may help in blunting the negative connotations associated with the company, after a crisis has occurred, but they are not direct instruments for regaining consumer confidence. [read post]
21 Oct 2020, 11:35 am by Draeke Weseman
  By expanding use of marks and trade dress to seemingly unrelated goods like shoes and ice cream, not only is a direct link established between the goods in question, the brand owner can show that consumers expect to see its brand on a wide variety of goods, making enforcement easier against copycat marks appearing on goods not offered by the brand. [read post]
14 Oct 2015, 9:47 am
 But Trading Standards – always underfunded and limited in resources – has never shown an interest in cracking down on the copycats. [read post]
19 Jan 2024, 6:00 am by Hannah R. Albion
This marketing strategy can confuse and direct customers to purchase a competitor’s products. [read post]
4 Sep 2017, 6:41 am by Matthew Dresden
Typically, a foreign company’s Chinese name falls into one of the following categories: A direct translation. [read post]
5 Jan 2018, 3:56 am by Andrew Abramowitz
When a company engages in an IPO as traditionally understood, it is creating brand-new stock to sell the public via an underwriter, sometimes along with a limited amount of shares from existing holders. [read post]
Alternatively, some brands may be so specialized as to alienate population segments and limiting their appeal. [read post]
10 Aug 2011, 1:49 am by musicandcopyright
It is reasonable to impose penalties for a situation where an artist intentionally does something in public during the life of the campaign which has a direct and serious negative impact on the brand. [read post]
4 Aug 2010, 1:02 pm by Jeremy Hoders
The benefits of a discovery process are: Provides direction for the marketing project Delivers key documents (i.e., creative workplan) and resources Limits scope creep Can be leveraged throughout all marketing pieces (i.e., website, logo, collateral, etc.) [read post]
7 Oct 2023, 4:35 pm by Hannah R. Albion
This marketing strategy can confuse and direct customers into purchasing a competitor’s products. [read post]
9 Mar 2023, 11:12 am by Chris Dreyer
Are the colors bold and connected to your branding? [read post]
27 Mar 2013, 10:56 am by Jackie Hutter, IP Strategist
 As a result, she will remain a brand-focused, but limited, food company for the long term. [read post]
31 Jan 2020, 10:15 am by IPWatchdog
This week in Other Barks & Bites: a California jury awards Caltech $1.1 billion in patent damages against Apple and Broadcom; the Federal Circuit affirms a PTAB obviousness finding based on combination of prior art and general knowledge; Democratic candidate Bloomberg supports limitations to patent protections for brand-name drugs; climate activist Greta Thunberg seeks trademark protection; the EU Court of Justice determines that computer software trademarks aren’t… [read post]